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Overture or now known as Yahoo because of Yahoo acquisition, the original inventor of the use of the P4P or Pay for Performance. Overture saw that the Internet is getting easier and more convenient to shop, and advertising was hit all the time because of the many companies in the arena.

For a person to a site than others, he must be very visible. Providing ads that direct consumers and potential customers on their site will increase traffic and sales. Yahoo offers a service that can create a site or business ad in their sites that can be displayed when certain keywords are entered.

Yahoo offers a chance for a company to their traffic by using their services. With more people aware of your site, there would be more traffic and visitors to your site your pages and your products. With a small percentage of turnover, with a high volume of traffic can still be a considerable amount for your business.

Getting a substantial flow of website visitors is the purpose of any business. Many methods have been developed and used to ensure that more people to encourage sales and to be aware of the existence of such a product or service. Website visitors are the life blood of your business on the Internet.

Yahoo / Overture uses the same principle as Google Adwords. In fact, they are very close to each other that they use keyword and keyword search and determine which ads per search. When a person types in a keyword or phrase to search for something, the search results in a page. Dan is the right of the page you will see selected ads that have paid for their ads to certain keywords and keyword phrases searched.

For example, let's say that you have a car parts retail / wholesale site. You choose keywords that can be quickly if your ads are displayed on the page when a keyword is searched. When a search engine user types Honda Accord, your ad may find if you have designated as one of your keywords. You do not need to optimize your website with search engine optimization methods and techniques.

While some work hard to make their site one of the meccas of keyword search, you are lucky enough to get to the top of the list, or at least the first page of search results to increase your chances of being selected. With that, you drive traffic and visitors to your site much faster.

You have to pony some species in the use of this service does. There are different ways Yahoo / Overture will charge you. In May the number of keywords or keyword phrases your ad uses or in the many times your ad is clicked. Others offer many other services, such as your ad will appear not only in the search, but also with some third-party sites.

Third party sites support ads that have the same theme or niche. With more areas your ad is displayed, you will increase your chances of people on your site or product. With more website visitors to increase sales of your site that your investment with your ads a wise one.

With so many games on the internet in business, it is necessary for a huge leap forward in the pack by advertising. Yahoo / Overture is a great place to start. Many have used their services and reaped the fruits of this decision. It is a marketing strategy that will increase visitors to your website and increase your sales as a result of the profit.

It costs money to make money, but there are certain methods that in principle a low cost or free, using a marketing service such as Yahoo / Overture offers the results faster and larger scale. Many companies have learned the hard way, do not count.