Jason Calacanis announced that the RSS feeds for some Weblogs, Inc. blogs contain AdSense ads (via Scripting News). So do LonghornBlogs‘ feeds. Robert McLaws explains that some sites are participating in a pilot program.
I think it’s inevitable that people are going to put ads in RSS. For sites that only provide one-way content, doing this is understandable. If they put all their content in their feeds and don’t advertise there, they’re going to miss out on ad revenue.
However, sites that offer more, such as good discussion, don’t really need to do it. For their users, the RSS feed is simply a starting point. Think of the feed itself as being the advertising for the site.
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